21 TRENDS FOR 2021
In our 2020 trends report from January last year we also talked about masks, but to help us with air pollution. Not really the year we were expecting, although many of the trends presented have had a significant impact on our lives: from the new AI tools in fake news to VR, the deployment of 5G, or personalized digital education.
What is 2021 bringing? Can we summarize everything in 21 trends? Probably not. Can we get inspired and find opportunities in these? Probably yes. Go through macro trends and examples of solutions to some challenges from the climate crisis, health tech, the plant revolution, or telemedicine. Find opportunities in microtrends like skinimalism, luxury houseware, DYI schools or insect food.
What can you do with this report? Look for opportunities in each of the trends, even if you are not an entrepreneur. Understand risks for social and economic stability and growth. Become more attentive to what happens on the other side of the world or other industries as 2020 showed us all that interconnectedness is the key driver of the future.
We talked in 2020 at our Future Summit about living in the ”luxury of people”. We missed meeting friends, hugging family members and feeling the energy of festivals and conferences. Is 2021 about the ”luxury of patience”? Are we heading into a future in which everyone is so anxious about recovering and meeting their KPIs from last year? A year in which speed is more important than anything else or can we take a step back and look around us and into the future and tackle those big challenges ahead: climate crisis, disinformation, poverty, inequality or the digital education gap?
21 TRENDS FOR 2021
Work from Anywhere
Mental Health at Work
Digital Recruitment
Live-streaming shopping & S-commerce
The New Space Race
Telehealth is the new television
Phygital Reality
The BioTech Revolution
Skinimalism
Insect Food
Make Ed-Tech Great
The PlantRevolution
Luxury Homeware
e-Sports nutrition
Investment Trends
Robots & Automation in retail
15 min cities
DIY Schools
Revenge Shopping
Summer of (outdoor) love
Business Holidays & Relocation
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